There are many tools available that we Realtors use to promote listings; flyers, postcards, photos galleries, slide shows, virtual tours. These are all great ways to get the home out there and in front of prospective Buyers. But occasionally, marketing a home this way can eliminate many Buyers as well. We need to take a really good look at what it is that we are trying to get others to look at.
When there are so many homes for Buyers to choose from your home is facing a lot of competition to be chosen as “the one”. Buyers may eliminate a house at the drop of a hat without even visiting the home. It is important to get people through the door. How is it best to entice people to visit a listing? That is a tricky questions. Even the homes description can cause potential Buyers to move on to the next house. You never know what their “trigger” is. Many people have a list of top priorities when they search for new home. Their “must-haves”. Maybe it’s a single-level floor plan or 4 bedrooms. Then there are other things that they might like to have. Sometimes when you get them in through the doors, the priorities change and certain items are not as important any longer. Perhaps another amenity trumps it. I have seen Buyers who wanted a pool actually purchase a home with a spa but NO pool because they came into the home and loved the floor plan and everything else was what they were looking for.
Marketing material should intrigue the customer. We want to draw them to the product. Photos of the home should be interesting. With our new MLS we can post dozens of photos, but I have seen homes that have less than 10. The agents response is that they want to post the best photos and get the Buyers into the house and then let the propety speak for itself. What is the perfect balance?
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